Campaigns

During my time in school, I was able to be a part of and create multiple advertising/branding campaigns. Here are just a few examples of my work.

Skinnypop Popcorn

SkinnyPop Popcorn is a company with a core belief of being able to snack without compromise. SkinnyPop is considered a healthy alternative that speaks to women of all ages. However, for this individual project, the main problem that I needed to solve was to bring awareness to the brand by creating a series of print advertisements.

Before designing the advertisements, I did research on SkinnyPop's competition and found that a majority of them have a strong social media presence. Not only that, but brands such as SkinnyGirl and SmartFood (brands that sell popcorn snacks) provide a healthier snack alternative for women as well.

The audience that I decided to target was young, active women between the ages 20-40 who have at least some higher education. These women are attempting to make the most out of their lifestyle by eating healthier and staying fit. They are willing to go that extra mile, literally.

So what was my big idea? Exercise temptation.

SkinnyPop Popcorn refrains from using artificial ingredients, flavors, Trans fat, or preservatives. They’re also free of GMO’s. With only 39 calories per cup of popcorn, young women would feel as though they can indulge a little. These women have fears about eating too many snacks as they are trying to maintain a healthy lifestyle. However, with SkinnyPop Popcorn, not only can they eat these snacks without fear, but they taste delicious. 

Baton Rouge Blues Foundation

The objective of this group project was to promote, preserve and propel local Baton Rouge blues; how do we tell that story in a way that our audience
wants to hear it and get citizens to care and buy in; defining our community on a creative/artistic level.

The history of blues music in Baton Rouge is already engraved into our history, and will continue to be. We are aiming to re-present it and amplify its importance so people will care and make it their goal to preserve.

We will proactively launch this campaign on social media as well as creatively communicating the history of blues in the BR area and the significance it has on our culture. This can be done through various social media, digital and other advertising components that will get people to recognize the importance of blues music in the history of Baton Rouge.

For this campaign, we worked together to come up with five components to help launch the Baton Rouge Blues Foundation:

Certification Program:

Our proposal of this certification program is a mutually beneficial component for both the foundation and the audience. “Baton Rouge Blues Certified” offers an incentive for members of the community to get involved in the blues music scene. A list of criteria to be fulfilled would be compiled by the foundation to be officially certified. Those who receive the certification will receive multiple incentives, such as decals and social media shout outs, which will naturally spread awareness about the foundation and hopefully garner others’ interest in earning the certification.

Pop up Concerts:

Pop up concerts are a great way to engage college students and young adults with local musicians in the community. These pop up concerts will serve as a guerrilla marketing component to promote the Baton Rouge Blues Foundation. In order to get the word out about these concerts, promotional cards will be distributed around college campuses and other surrounding areas. These cards are an interactive, fun way to promote the pop up concerts.

Infographic Poster Series:

This “How 2 Blues” infographic series will serve as an outdoor ad series for the Baton Rouge Blues Foundation. The series consists of two separate infographics. The first is dedicated to the history of blues music. It will serve as a “crash course” of blues music and display that the foundation truly cares about the education and preservation of blues music in the Baton Rouge community.

Spotify Spots:

This component will culminate all aspects of blues music along with the sights and sounds of the Baton Rouge community. Posters like these will appear throughout different areas of Baton Rouge and encourage viewers to download the Baton Rouge Blues Foundation’s Spotify playlist. 

Social Media Presence:

By proactively launching the Baton Rouge Blues Foundation on social media, we will be able highlight the cultural significance that blues music provides whilst simultaneously reaching our three main target populations. The series consists of three separate templates: music appreciation tips, featured “BR Blues Certified” members and featured blues musicians. Most of my own personal work was centered on social media presence. 

THe Dineapple Express

For this individual project, the object was to create and brand a fictitious food truck for the people of Baton Rouge. My focus was on creating a brand image that depicts funky and fresh food whilst allowing people to feel connected and engaged in the the brand. 

Because of my love for pineapples, I decided to create a food truck that included meals and drinks with pineapples. The name? The Dineapple Express.

The tagline: Fast and Fruitful.

I used a three-part social media campaign to bring awareness to the food truck and persuade individuals to actually go out and purchase items from the truck. A website will also be used to talk to the audience and keep them engaged.

In order to launch this food truck, I created a majority of the brand’s assets including: a new logo, tagline, menu with a variety of items, a website, a social media campaign and the actual design of the truck itself. All of this will be done in order to raise awareness of the food truck and the quality food that will be associated with it.

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